I’ve worked in the design industry for 20 years, learning my trade client-side, producing award-winning work at agencies, and helping freelance clients grow their business.


M&C Saatchi

Worked with M&C Saatchi and Re to create a flagship website for multinational professional services brand, collaborating with key stakeholders worldwide and leading UX and UI design efforts.



Nestlé asked me to reimagine the existing user experience to better reflect the quality of service and product on offer, then undertake a series of product design challenges to raise the standard of interactions throughout the site.



Reimagined a suite of digital products for Experian, one of the world’s largest credit reference agencies, over the course of a 6 month project that included a collaborative series of brand and UX workshops, detailed prototyping, and extensive brand and UI design.



Providing a range of UX, UI and product design services for one of the world’s biggest cookery apps with a community of over 50 million active users, over a period of 6 months.


Various Startups

I work with a number of startups, in a variety of sectors including Fintech, Marketplaces, Healthcare, SAAS, and E-Commerce, providing digital strategy, brand, UX and UI design services.



Redesigned the entire E-Commerce experience for the UK's largest bed retailer, including an entirely new digital aesthetic, custom suite of icons and illustrations, and complete overhaul of their flagship website.


Caterpillar Inc

I worked with the world's largest manufacturer of construction equipment to create a scalable and intuitive dashboard UI system, to be used within key products globally.

2012 - 16

Head of Design

Created and led the design team, providing creative leadership and hands-on design across accounts for clients including Google, Spotify, Nokia, Confused.com, Charles Tyrwhitt (which won E-Commerce Redesign of the Year), and Marriott.

2010 - 12

Block Design
Creative Director

Co-founded a boutique design agency, providing full digital design and build services for clients including Penguin, Adidas, cxpartners, Tru Thoughts, and Island Records.

2008 - 10

Head of Digital

As Head of Digital at multidisciplinary agency Omni, I established a talented design team and led successful design projects for Toshiba, The Welsh Assembly, Jeep, Panasonic, and many others.

2007 - 08


Provided hands-on creative direction and UX/UI design for agencies throughout the UK, and for enterprises including Logitech, Guinness, Pfizer, and GlaxoSmithKline.

2004 - 07

Head of Interactive

My role as Head of Interactive for Europe included leading the design of the main marketing website, and helping to introduce eCommerce to the organisation.

2001 - 04

GE Capital
eCommerce Analyst

My earliest digital role involved working with clients of GE (including Allied Domecq among others) to shape fledgling eCommerce and intranet experiences.

I’ve been fortunate enough to lead design projects for:

If you have an upcoming project in mind, or just want to say hello, give me a call or drop me an email.

+44 (0) 7904 559 767