Cardeo

Fig 1.1

Evaluating usability

The initial challenge was to undertake an audit of the existing user experience from a UX perspective. During this phase of work it was discovered that the main pain point was the adding of credit cards to the app, a process made daunting to users via the perceived complexity of the process.

Fig 1.2

Creating a calmly helpful experience

Credit can be a scary landscape to navigate, with many users coming into the experience with trepidation. To counteract this (as much as possible), I created a user experience that includes contextual, friendly help wherever possible, presented via a product aesthetic that reassures and calms via the use of warm colour, clear differentiation of content, and joyful illustration.

Fig 1.3

Leveraging Open Banking

In order to make the adding of credit cards to the app a more straightforward process, I created a flow that minimises the amount of content users need to add manually by automatically populating content from Open Banking data.

This included standard OB data such as interest rate, as well as items rarely shared by credit providers such as minimum payment amount.

Fig 1.4

Copywriting as a key UX foundation

Creating the reassuring, friendly, yet utterly trustworthy tone appropriate of a product that helps you pay off your credit card debt required a particularly close interplay of copy and form.

I undertook the vast majority of the copywriting myself, before handing over to the wider team, with the tone of the copy often being heavily influential in dictating how the UI of the app took shape.